boutique option. >> rights. >> they didn't scale, but ha scales is amazon. they've now wiped out barnes & noble and borders, so, like, the ones that can make it are essentially boutique enterprises. >> right. >> but robert, the question is, at scale, what does this look like for workers? i mean, when you have reports of what working in a warehouse as a flexible worker for something like amazon looks like, it's brutal, hours are long, there's huge amounts of workplace injury, the pay is very low, you have no fixed schedule. there's two ways to think about the path forward for that. one, those workers get power and they get benefits and they can negotiate on their own behalf, or two, they get replaced with robots. and i think the robots option's more likely, so where does that leave us? >> well, it leaves us with a fundamental question, a fundamental choice, and a lot of it has to do with who gets what in society. i mean, back to those boutique book stores, for example, those are in very high-wage, high, sort of high-income areas. the main streets that are coming back tend to be main streets that are sort of in trendy, again, high-income area.